CITIZENS BANK
YES, EVERYTHING
We took over train stations in Philly and Boston,
to tell commuters they could get cash back on everything they buy.
Yes, everything.















The campaign featured 200+ contextual ads across print, digital and social media. Google Maps helped us find shops near each individual placement.






![Boston-3alt[2].jpg](https://images.squarespace-cdn.com/content/v1/5239e177e4b02bd4dce25d14/1543945468002-LF8U295Y6K8Z82DCWZ4M/Boston-3alt%5B2%5D.jpg)














