IBM MOBILE
OUTAGE
IBM wanted to draw crowds at the world’s largest mobile tech conference. But they didn’t have any devices to get people excited. So we produced an epic, choose-your-own-adventure action film to showcase their mobile software instead.
2x Effies Finalist
4x Global ACE Awards
1x Ad Age “Editor’s Pick”
Created with the director of 24 and Homeland, Outage takes place in a power plant during a city wide blackout. Participants used real IBM Mobile software to advance the story and help the film’s hero restore power.
The film was shown inside a custom-built theater smack in the middle of Mobile World Congress. Visitors could watch the film or sit in the “hot seat” to make choices.
