DODGE
HIGHWAY 93

There are 93 days of summer. Dodge wants to make each one count. So we created a fictional highway from June to September promoting America’s coolest dives, roadside inns and more.

 
 
 
 
 

Teasers on social and pre-roll led to an interactive map with HWY93 events, restaurants, motels and more.

 
 

2MM
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2.4MM
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166.6K
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